Audio download of SPOC 2009 seminar called It's Not About The Book: Six Super Success Secrets with Matthew Bennett. Matthew Bennett is a self-published author who has sold more than 5 million non-fiction books and is an expert at selling large quantities of books to companies. Like most self-publishers, Matthew started out by trying to sell books the traditional way. But he grew frustrated with sales, distribution, and all the other headaches of dealing with bookstores. He realized he could achieve his goals much quickly and make a bigger impact by selling his books in mass quantities to companies and organizations who might want to give it away as a premium. Then he arranged the deals so that charities also make money on every sale. He has raised over $1 million for charity largely through the book deals he's been able to put together with such charitable organizations as: American Heart Association, March of Dimes, Special Olympics, American Veterinary Medical Foundation, National Paralysis Foundation, American Cancer Society, Child Abuse Prevention Center, American Diabetes Association, National Parenting Center, President's Council on Physical Fitness, and many others. In this presentation, Matthew outlines his "Six Super Success Secrets." 1. Your "why" is far more important than your "how." 2. You don't need to be an expert. 3. Persistence, persistence, persistence. 4. Supermodel success. 5. Marketing rules. And number 6. You don't have to sell!