Audio download of SPOC 2009 seminar called Green Tightwad Publishing with Susan Daffron & James Byrd, Logical Expressions, Inc. Nowhere is waste more extreme than in the book publishing industry. Since its inception, Logical Expressions has taken a "green tightwad" approach to self-publishing books, which avoids a lot of the waste inherent in traditional book publishing. At Logical Expressions, Daffron and Byrd use a combination of print on demand and extremely low-cost online marketing methods to sell books. The approach and methods are described in Susan's book Publishize: How to Quickly and Affordably Self-Publish a Book That Promotes Your Expertise. Logical Expressions' books make a profit from day one.

Within the mainstream publishing world, these eco-conscious "green tightwad" tactics are still considered odd. Logical Expressions books are printed only when someone actually buys one, so the whole returns, storage, and remaindering mess that most publishers have to deal with is taken completely out of the loop. By avoiding bookstores and their archaic systems, LE books can stay in print almost indefinitely.  In this presentation you'll learn:

• Why you must carefully examine your book publishing goals before you do anything else.
• About the misleading and confusing terms surrounding print-on-demand and "self-publishing" companies.
• The publishing numbers and acronyms you need to know and why they matter.
• Cost-saving tips to get a quality book produced quickly and affordably.
• Low cost online methods of marketing your book once it's finished.