Audio download of SPOC 2009 seminar called Social Media for Book Marketing: Build Communities of FANS! with Shel Horowitz. Shel offers an overview of most important social media: Twitter, Facebook, LinkedIn, Yahoogroups. Youl find out about the culture, how to promote your products, and how to build fans. In this informative presentation, you learn:

• Why social media is the book marketer's best friend
• How to understand the rules of each community, even though they're different in every community
• Innovative real-world examples of promoting through these venues
• How to build viral buzz