Audio download of SPOC 2009 seminar called How to Build Buzz for Your Self-Published Book with Sandra Beckwith. There's no way around it: All authors need to promote their books and while those using the traditional publishing model usually get a little help from the publisher, self-published authors don't have any support at all unless they purchase a pricy promotion package. "How to Build Book Buzz" will teach conference participants how to snag priceless media attention for their books, whether the books have been in stores for one week or 101 weeks. Save money on consultants and related services by learning how to:

• Zero in on your target audience and the media they read, watch and listen to
• Create and use the most effective publicity tool available for both fiction and nonfiction
• Use the most affordable and effective press release distribution services
• Generate priceless exposure online through virtual book tours
• Maximize the single technique that will keep your book in the news for years

Please note: The download is a zip file that includes the audio MP3 file and the handout for this seminar.