Audio download of SPOC 2009 seminar called The Buck Starts Here with Brian Jud, Book Marketing Matters. More than half of all books sold every year are sold to non-bookstore buyers. Discover creative ways to find and contact buyers in airport stores, supermarkets, discount stores, book clubs, catalogs, corporations, associations, schools and government agencies. Find out the best ways to contact each, the appropriate discounts and how to reach them via personal sales calls, telephone sales and direct marketing. You can sell more books more profitably in a shorter period of time.

• Find new places to sell books you probably never thought of contacting
• Discover how to increase your sales, revenue and profits
• Sell on a non-returnable basis
• Learn the nuances of each segment — discounts, seasonal buys and purchasing terms
• Sell books at list price and have the buyers pay shipping
• Show corporations and associations how they can use your books as premiums and ad specialties