Audio download of SPOC 2009 seminar called After the Launch — Will you Sink or Swim? with Carol White & Debi Flora. You have your books "in hand,"and you've done your launch party. You've sold a copy to all your friends and family, and you've got your web presence. And maybe you've even sent out a press release and done a Facebook page. But now, the truth sets in:  your book isn't selling like you had hoped. Now what? This fact-filled, entertaining session from two book pros will give you lots of ideas to fill your "to do" list for the next several months as you attempt to "swim" with your book.
You learn:  

• The secrets to getting tons of media coverage at low or no cost
• Why "social media" is the coming thing and how to use it effectively
• Why a "clips book" is so important
• How to have an endless supply of marketing ideas
• Why a marketing plan is a necessity, not a luxury

Please note: The download is a zip file that includes the audio MP3 file and the handout for this seminar.