Audio download of SPOC 2009 seminar called Beyond The Book!  Achieve Maximum Audience And Revenue For Your Knowledge with Melanie Jordan. Authors are great at creating books, and sometimes even think of further monetizing their work as speakers, but the majority of authors still tend to be all about their books. That author mindset is a huge mistake, because the maximum possible audience and revenue for any author's knowledge is achieved with an infopreneur's (information entrepreneur's) mindset. In this information-packed session, filled with actionable, case study-rich material, 6-time self-published author, information product and marketing expert Melanie Jordan shows you how to think beyond the book and become an infopreneur by creating your own original content information product and high-ticket information service line, based on real-world business techniques in product management and new product development.

• Learn why it's great to be a self-published author, but maximum audience and revenue for your knowledge comes from adopting an infopreneur's (information entrepreneur's) mindset.
• Learn exactly how to move beyond your book and achieve maximum audience and revenue for your knowledge by creating a complete information product and service line.
• Learn exactly how to create each of the major information products and services using no-cost or low-cost information tools that even a non-techie can master.

Please note: The download is a zip file that includes the audio MP3 file and the handout for this seminar.